What you'll get

  • Govt. Verified Certification
  • Job Credibility
  • Certification Valid for Life
  • Lifetime Access To E-learning

Exam details

  • Mode of Exam : Online
  • Duration : 1 Hour
  • Multiple Choice Questions are asked
  • No. of Questions are asked : 50
  • Passing Marks : 25 (50%)
  • There is no negative marking

Course Content

Total: 41 lectures
  • What is Marketing?
  • What Business are we in?
  • Who is the Customer?
  • Market Segmentation - Air Passenger Market
  • Airline Marketing and Management
  • Segmentation of the Air Freight Market
  • Theoretical Basis − PESTE Analysis
  • PESTE Analysis − Political Factors
  • PESTE Analysis - Economic Factors
  • PESTE Analysis − Social Factors
  • PESTE Analysis − Technological Factors
  • PESTE Analysis − Environmental Factors
  • Porter’s “Five Forces” and their Application
  • Strategic Families
  • Differentiation Airlines – The Future
  • Focus Strategies
  • Airline Business and Marketing Strategies – Common Mistakes
  • What is the “Product”?
  • Theory of Product Analysis
  • Fleet and Schedules-Related Product Features
  • Customer Service-Related Product Features
  • Controlling Product Quality
  • Air Freight Product
  • Building Blocks in Airline Pricing Policy
  • "Uniform” and “Differential” Pricing
  • Structure of Air Freight Pricing
  • Distribution Channel Strategies
  • Travel Agency Distribution System
  • Global Distribution Systems (GDSs)
  • Distribution Channels in the Air Freight Market
  • “Brands” and “Commodities”
  • Brand-Building in the Airline Industry
  • Brand Strategies
  • Fundamentals of Relationship Marketing
  • Components of a Relationship Marketing Strategy
  • Frequent Flyer Programmes
  • The Anatomy of a Sale
  • Sales Planning
  • Marketing Communication Techniques
  • Airline Advertising
  • Selling in the Air Freight Market


What is this course about?

The flight business is gaining a ton of prominence nowadays. With the expansion in the number of flight organizations, the interest for aeronautics experts is on the ascent. The transient courses in aeronautics are an incredible decision for applicants to learn significant information and ability in a brief timeframe.

Who can apply for such a course?

Diploma in Aviation Management is a full-time recognition course, the length for which goes from a half year to a year. The base qualification for which is 10+2 or equal from a perceived educational committee. The one year program has 16 unique subjects that a competitor should pass in the time of the study. The course furnishes the understudies with the abilities, information, and demonstrable skill needed in the Aviation business.

Future Scope

Flying is a famous vocation decision particularly for the understudies whose destinations are coordinated towards learning the administration and tasks did in the Aviation business. Competitors with a talent of aptitudes like critical thinking, individuals the executives, and IT are appropriate for it. The course will give them the abilities needed to work inside an air terminal administration job. The normal compensation for a fresher in the avionics business changes according to their occupation jobs. The beginning compensation for a lodge group/steward is Rs. 5 lakhs - Rs. 7 lakhs for each year though for the ground staff the bundle is between Rs. 4 lakhs - Rs. 6 lakhs. Applicants in the wake of increasing adequate experience can even beginning their own flying instructional hubs or can function as full-time prepping/proficient coaches. You can apply to IGI Airport, Astute Aviation, Toursmile etc after successful completion of this course


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