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What you'll get

  • Job Credibility
  • Certification Valid for Life
  • On-demand video*
  • E-Book
  • Self-Paced Learning
  • Certificate of Completion

Exam details

  • Mode of Exam : Online
  • Duration : 1 Hour
  • Multiple Choice Questions are asked
  • No. of Questions are asked : 50
  • Passing Marks : 25 (50%)
  • There is no negative marking

Diploma in retail management is an online course, and its duration is one year. This course is delicately designed for students who want to get comprehensive information about the development and trends in retail management. The retail sector is one of the growing sectors that includes procurement, storage, and supply of retail and moving consumer goods. In this course, the student will learn about using the web to build businesses and utilise communication principles to boost marketing and business aspects. The student will deeply gain all the information with examples to understand retail management and its components from the ground level. 

Why should you get a diploma in retail management course?

Retail management is one of the fastest-growing industry, and it promotes sales and higher customer satisfaction. It also ensured the quality of the goods and serviced that is produced. When the student takes the retail management course, then they learn theoretical and practical aspects of this sector. After completing the study, the student can make a career as ion store manager, manager, senior sales manager, retail banking and retail account manager. After the course, the student can easily earn from Rs 4,00,000 to Rs 12,00,000 annually. 

What do you learn in this diploma in retail management training?

  • The student first learns about the principles and practices of management and marketing management.  
  • Understand customer behaviour and sales management and also read about supply chain management,
  • You will also learn about retail management with management information system and other essential concepts. 

Course Content

Total: 75 lectures
  • What is retailing
  • Social and economic significance of retailing
  • Structure of retailing and distribution
  • Opportunities in retailing
  • Retailer characteristics
  • Food retailers
  • General merchandise retailers
  • Service retailing
  • Types of ownership
  • Retail channels
  • Benefits offered by retail channels
  • Challenges of effective multichannel retailing
  • The buying process
  • Types of buying decisions
  • Social factors influencing the buying process
  • Retail market strategy
  • Target market and retail formats
  • Growth strategies
  • Global growth opportunities
  • strategic retail planning process
  • Financial objectives and goals
  • Strategic profit model
  • Analysis of financial strength
  • Setting and measuring performance
  • Types of locations
  • Other locations opportunities
  • Location and retail strategy
  • Legal considerations
  • Evaluating specific areas for locations
  • Evaluating a site for locating a retail store
  • Trade area characteristics
  • Estimating potential sales for a store site
  • Negotiating lease
  • Objectives of Human Resource Management
  • Issues in retail human resource
  • Designing the organization structure for a retail firm
  • Managing diversity
  • Legal issues in Human Resource
  • Merchandise management overview
  • Forecasting sales
  • Developing an assortment plan
  • Setting inventory and product availability levels
  • Control system for managing inventory
  • Allocating merchandise to stores
  • Analyzing merchandise management performance
  • Developing and sourcing private label merchandise
  • Negotiating with vendors
  • Pricing strategies
  • Consideration in setting retail prices
  • Pricing techniques for increasing sales and profits
  • Legal and ethical pricing issues
  • Communication programs to develop brand images
  • build customer loyalty
  • Methods of communicating with customers
  • Planning the retail communication program
  • Store management responsibilities
  • Recruiting and selecting employees
  • Motivating and managing store employees
  • Evaluating store employees and providing feedback
  • Compensating and rewarding store employees
  • Store design objectives
  • Store design elements
  • Visual merchandising
  • Creating an appealing store atmosphere
  • Strategic advantage through customer service
  • Customer service quality
  • Service recovery
  • Importance of IT in Retailing
  • Strategic Advantage through Supply Chain and Information System
  • Flow of Information and Products in Supply Chain
  • Integrated Systems and Networking
  • Electronic Data Interchange
  • Bar Coding
  • Customer Database Management
  • Electronic Retailing


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