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Product Mix

Product Mix

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Q1. What refers to number of variations within a product line?
1. Length
2. Depth
3. Width
4. Consistency
Q2. What is the narrowing of product mix called?
1. Dispose
2. None of these
3. Elimination
4. Contraction
Q3. Brand image is affected by it's
1. number of sales
2. Number of employees
3. Product mix
4. All of these
Q4. Which of the following is a key product mix strategy?
1. All of these
2. Changing the existing product
3. Expansion
4. Contraction
Q5. What are some alternate names for product mix?
1. Prodcut assortment
2. Product portfolio
3. None of these
4. Both 1 and 2
Q6. What can better help fulfill current consumers?
1. Expanding the width
2. Expanding the length
3. Expanding the depth
4. All of these
Q7. A product mix consists of
1. All of these
2. products
3. consumers
4. product lines
Q8. Which of the following is not a P of the marketing mix?
1. Position
2. Product
3. Price
4. Place
Q9. Expanding the product mix can
1. Reduce reliability on single product
2. Reduce product risk
3. All of these
4. Adjust to changing preferences
Q10. Which is not a dimension of product mix?
1. Area
2. Width
3. Length
4. Depth

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