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Product Mix

Product Mix

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Q1. What refers to number of variations within a product line?
1. Depth
2. Width
3. Length
4. Consistency
Q2. Which of the following is a key product mix strategy?
1. All of these
2. Contraction
3. Expansion
4. Changing the existing product
Q3. Brand image is affected by it's
1. Number of employees
2. All of these
3. number of sales
4. Product mix
Q4. Expanding the product mix can
1. Reduce product risk
2. Reduce reliability on single product
3. Adjust to changing preferences
4. All of these
Q5. What is the narrowing of product mix called?
1. Dispose
2. Elimination
3. Contraction
4. None of these
Q6. A product mix consists of
1. product lines
2. consumers
3. products
4. All of these
Q7. What are some alternate names for product mix?
1. Product portfolio
2. Both 1 and 2
3. None of these
4. Prodcut assortment
Q8. What can better help fulfill current consumers?
1. Expanding the length
2. Expanding the depth
3. Expanding the width
4. All of these
Q9. Which is not a dimension of product mix?
1. Width
2. Length
3. Depth
4. Area
Q10. Which of the following is not a P of the marketing mix?
1. Price
2. Position
3. Product
4. Place

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