Product Mix

Q1.Brand image is affected by it's

Product mix

number of sales

All of these

Number of employees

Q2.Which of the following is not a P of the marketing mix?

Product

Price

Position

Place

Q3.What can better help fulfill current consumers?

Expanding the depth

Expanding the width

Expanding the length

All of these

Q4.Expanding the product mix can

Reduce reliability on single product

Reduce product risk

Adjust to changing preferences

All of these

Q5.What is the narrowing of product mix called?

Dispose

None of these

Contraction

Elimination

Q6.A product mix consists of

All of these

product lines

consumers

products

Q7.Which of the following is a key product mix strategy?

All of these

Changing the existing product

Contraction

Expansion

Q8.Which is not a dimension of product mix?

Width

Area

Length

Depth

Q9.What refers to number of variations within a product line?

Consistency

Length

Depth

Width

Q10.What are some alternate names for product mix?

Both 1 and 2

Product portfolio

None of these

Prodcut assortment

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