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Product Mix

Product Mix

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Q1. A product mix consists of
1. products
2. product lines
3. consumers
4. All of these
Q2. What can better help fulfill current consumers?
1. Expanding the width
2. All of these
3. Expanding the depth
4. Expanding the length
Q3. Expanding the product mix can
1. Adjust to changing preferences
2. All of these
3. Reduce product risk
4. Reduce reliability on single product
Q4. Brand image is affected by it's
1. Number of employees
2. number of sales
3. Product mix
4. All of these
Q5. Which is not a dimension of product mix?
1. Area
2. Width
3. Length
4. Depth
Q6. Which of the following is a key product mix strategy?
1. Contraction
2. Expansion
3. Changing the existing product
4. All of these
Q7. What is the narrowing of product mix called?
1. Elimination
2. Contraction
3. Dispose
4. None of these
Q8. What are some alternate names for product mix?
1. Product portfolio
2. None of these
3. Prodcut assortment
4. Both 1 and 2
Q9. Which of the following is not a P of the marketing mix?
1. Position
2. Place
3. Product
4. Price
Q10. What refers to number of variations within a product line?
1. Width
2. Length
3. Consistency
4. Depth

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