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Product Mix

Product Mix

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Q1. What is the narrowing of product mix called?
1. Elimination
2. Contraction
3. Dispose
4. None of these
Q2. Which is not a dimension of product mix?
1. Depth
2. Width
3. Length
4. Area
Q3. Expanding the product mix can
1. Adjust to changing preferences
2. All of these
3. Reduce reliability on single product
4. Reduce product risk
Q4. Brand image is affected by it's
1. Product mix
2. number of sales
3. All of these
4. Number of employees
Q5. A product mix consists of
1. consumers
2. All of these
3. product lines
4. products
Q6. What refers to number of variations within a product line?
1. Depth
2. Consistency
3. Width
4. Length
Q7. Which of the following is not a P of the marketing mix?
1. Price
2. Product
3. Place
4. Position
Q8. Which of the following is a key product mix strategy?
1. All of these
2. Contraction
3. Expansion
4. Changing the existing product
Q9. What are some alternate names for product mix?
1. Prodcut assortment
2. Both 1 and 2
3. Product portfolio
4. None of these
Q10. What can better help fulfill current consumers?
1. Expanding the depth
2. All of these
3. Expanding the length
4. Expanding the width

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