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Product Mix

Product Mix

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Q1. Which of the following is not a P of the marketing mix?
1. Product
2. Price
3. Position
4. Place
Q2. What can better help fulfill current consumers?
1. Expanding the length
2. Expanding the width
3. Expanding the depth
4. All of these
Q3. Which is not a dimension of product mix?
1. Length
2. Depth
3. Width
4. Area
Q4. What are some alternate names for product mix?
1. Product portfolio
2. Both 1 and 2
3. None of these
4. Prodcut assortment
Q5. A product mix consists of
1. products
2. consumers
3. All of these
4. product lines
Q6. What is the narrowing of product mix called?
1. Dispose
2. None of these
3. Contraction
4. Elimination
Q7. Expanding the product mix can
1. Reduce reliability on single product
2. Adjust to changing preferences
3. All of these
4. Reduce product risk
Q8. Brand image is affected by it's
1. Number of employees
2. All of these
3. Product mix
4. number of sales
Q9. What refers to number of variations within a product line?
1. Length
2. Consistency
3. Width
4. Depth
Q10. Which of the following is a key product mix strategy?
1. Changing the existing product
2. Expansion
3. Contraction
4. All of these

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