Public Relations

Q1.What is the leading type of sponsorship?

None of these

Arts

Programme

Sports

Q2.Effective public relations practitioners first

determine which media outlets best serve their purposes.

ask editors to promise to use their press releases.

find out which media have been most friendly to their client in the past.

send as many press releases as possible to as many people.

Q3.Founder of first PR newsletter

Inez Kaise

Denora Griswald

Ivy Lee

Edward Bernays

Q4.First PR agency was formed by

George Michaelis

Ivy Lee

P.T.Barnum

Edward Bernays

Q5.Founder of public realtions

Both

Edward Bernays

Ivy Lee

None of these

Q6.First PR agency was in

New York

L.A

London

Boston

Q7.Public relations was referred to as

fake

applied social science

news

Q8.Public relations is

a collection of techniques for persuading news organizations to give space or time to people or products that are not inherently newsworthy.

planned and continuous communication to obscure the inadequacies of an organization or product.

planned and continuous communication to provide information about an organization, issue or product to the public.

a collection of techniques for persuading people to buy products they don’t need.

Q9.Public relations requires the purchase of media

False

True

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