Q1. Father of advertising
David Oglivy Mackenzie
Rosser Reeves
Mary Lawrence
William Bernbach
Q2. What is the term for advertising that encourages viewers to take immediate action?
Brand Advertising
Product Advertising
Public Service Advertising
Direct Response Advertising
Q3. ______ is the main source income for media
Shows
Selling
None of these
Advertising
Q4. Which of the following is an advertising technique?
Conflict
All of these
Bandwagon
Fear
Q5. Which advertising model charges based on the number of clicks?
CPA
CPL
CPM
CPC
Q6. Which type of advertising focuses on influencing public opinion or social causes?
Product Advertising
Comparative Advertising
Advocacy Advertising
Political Advertising
Q7. Which advertising medium provides the most precise targeting options?
Social Media
Television
Print Media
Radio
Q8. What does CTR stand for in online advertising?
Cost to Rank
Customer Testimonials
Click Through Rate
Cost to Return
Q9. What does ROI stand for in advertising?
Rate of Interest
Return on Investment
Revenue on Investment
Return on Influence
Q10. What is the term for advertising where brands compensate influencers to promote their products?
Guerrilla Marketing
Influencer Marketing
Viral Marketing
Affiliate Marketing
Q11. The selection of the advertising medium will depend on
Target market
relative costs
the message to be conveyed
All of these
Q12. Advertising began with advent of
All of these
Literacy
Industries
Printing
Q13. What are advertising campaigns based on ?
Research
Ideas
Whim of CEO
None of these
Q14. Which advertising technique uses humor to capture attention?
Humorous Advertising
Emotional Advertising
Rational Advertising
Fear-based Advertising
Q15. What is the term for advertising that promotes a specific product or service?
Advocacy Advertising
Comparative Advertising
Product Advertising
Institutional Advertising
Q16. What is the technique in which advertisers take a product and place it next to other things consumers have a tendency to feel positive about?
Postive psychology
Effective condition
Affective condition
None of these
Q17. What is the term for advertising that targets a specific geographic area?
Global Advertising
Local Advertising
National Advertising
Regional Advertising
Q18. What is the term for advertising that appears before, during, or after online video content?
Pop-up Ad
Native Ad
Pre-roll Ad
Banner Ad
Q19. Modern advertising began in
17th and 18th century
16th and 17th century
None of these
15th and 16th century
Q20. Which advertising metric measures the cost of acquiring a new customer?
CTR
CPA
CPM
CPC
Q21. What is the term for advertising that promotes a specific product or service?
Institutional Advertising
Comparative Advertising
Advocacy Advertising
Product Advertising
Q22. Which platform is commonly used for display advertising?
TikTok
Instagram
Google Ads
LinkedIn
Q23. Which of the following is a disadvantage of outdoor advertising?
Lack of creativity
Limited reach
Difficulty in tracking ROI
High cost
Q24. What was the cost of the most expensive advertising campaign?
$10 million
$34 million
$33 million
$2 million
Q25. What is the primary objective of brand advertising?
Build brand awareness
Increase website traffic
Drive immediate sales
Generate leads
Q26. Which of the following is an example of native advertising?
Banner ad
Sponsored content
Pop-up ad
Email Marketing
Q27. In advertising, what does AIDA stand for?
Acquisition, Innovation, Distribution, Assessment
Analysis, Ideation, Design, Application
Authority, Implementation, Development, Analysis
Awareness, Interest, Desire, Action
Q28. Which of the following is NOT a type of advertising?
Digital Advertising
Social Advertising
Local Advertising
Traditional Advertising
Q29. What time are watches set to in most advertisements?
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