Q1. What is the primary objective of brand advertising?
Generate leads
Drive immediate sales
Build brand awareness
Increase website traffic
Q2. What is the term for advertising that promotes a specific product or service?
Comparative Advertising
Product Advertising
Advocacy Advertising
Institutional Advertising
Q3. Which advertising medium provides the most precise targeting options?
Print Media
Radio
Social Media
Television
Q4. ______ is the main source income for media
Advertising
None of these
Shows
Selling
Q5. Which advertising model charges based on the number of clicks?
CPC
CPL
CPA
CPM
Q6. Modern advertising began in
16th and 17th century
15th and 16th century
17th and 18th century
None of these
Q7. What is the technique in which advertisers take a product and place it next to other things consumers have a tendency to feel positive about?
Affective condition
Postive psychology
Effective condition
None of these
Q8. What is the term for advertising that encourages viewers to take immediate action?
Brand Advertising
Product Advertising
Direct Response Advertising
Public Service Advertising
Q9. Which of the following is a disadvantage of outdoor advertising?
Difficulty in tracking ROI
Limited reach
High cost
Lack of creativity
Q10. Which of the following is an advertising technique?
All of these
Fear
Conflict
Bandwagon
Q11. What time are watches set to in most advertisements?
0.42430555555556
0.42361111111111
0.50833333333333
0.46597222222222
Q12. Father of advertising
Rosser Reeves
William Bernbach
Mary Lawrence
David Oglivy Mackenzie
Q13. Which of the following is an example of native advertising?
Banner ad
Pop-up ad
Sponsored content
Email Marketing
Q14. Advertising began with advent of
Printing
Industries
Literacy
All of these
Q15. What does ROI stand for in advertising?
Return on Influence
Rate of Interest
Revenue on Investment
Return on Investment
Q16. In advertising, what does AIDA stand for?
Analysis, Ideation, Design, Application
Acquisition, Innovation, Distribution, Assessment
Awareness, Interest, Desire, Action
Authority, Implementation, Development, Analysis
Q17. Which platform is commonly used for display advertising?
TikTok
Instagram
LinkedIn
Google Ads
Q18. Which advertising metric measures the cost of acquiring a new customer?
CTR
CPC
CPA
CPM
Q19. What does CTR stand for in online advertising?
Cost to Return
Cost to Rank
Customer Testimonials
Click Through Rate
Q20. What is the term for advertising that targets a specific geographic area?
National Advertising
Local Advertising
Global Advertising
Regional Advertising
Q21. What are advertising campaigns based on ?
Whim of CEO
Research
Ideas
None of these
Q22. What is the term for advertising that appears before, during, or after online video content?
Pre-roll Ad
Banner Ad
Pop-up Ad
Native Ad
Q23. Which advertising technique uses humor to capture attention?
Fear-based Advertising
Humorous Advertising
Rational Advertising
Emotional Advertising
Q24. Which of the following is NOT a type of advertising?
Digital Advertising
Traditional Advertising
Local Advertising
Social Advertising
Q25. Which type of advertising focuses on influencing public opinion or social causes?
Product Advertising
Comparative Advertising
Advocacy Advertising
Political Advertising
Q26. What is the term for advertising where brands compensate influencers to promote their products?
Viral Marketing
Influencer Marketing
Guerrilla Marketing
Affiliate Marketing
Q27. What was the cost of the most expensive advertising campaign?
$2 million
$34 million
$33 million
$10 million
Q28. The selection of the advertising medium will depend on
Target market
All of these
the message to be conveyed
relative costs
Q29. What is the term for advertising that promotes a specific product or service?
Advocacy Advertising
Product Advertising
Institutional Advertising
Comparative Advertising