Advertising

Q1. What time are watches set to in most advertisements?

0.46597222222222

0.42430555555556

0.42361111111111

0.50833333333333

Q2. Which of the following is an advertising technique?

Bandwagon

All of these

Conflict

Fear

Q3. Father of advertising

Rosser Reeves

Mary Lawrence

David Oglivy Mackenzie

William Bernbach

Q4. Advertising began with advent of

Literacy

Printing

All of these

Industries

Q5. Modern advertising began in

17th and 18th century

16th and 17th century

None of these

15th and 16th century

Q6. What are advertising campaigns based on ?

Whim of CEO

Research

None of these

Ideas

Q7. ______ is the main source income for media

Shows

Advertising

None of these

Selling

Q8. What was the cost of the most expensive advertising campaign?

$2 million

$33 million

$34 million

$10 million

Q9. What is the technique in which advertisers take a product and place it next to other things consumers have a tendency to feel positive about?

None of these

Affective condition

Effective condition

Postive psychology

Q10. The selection of the advertising medium will depend on

Target market

All of these

the message to be conveyed

relative costs

Your Score

- of - questions are answered correctly

Digital Media

For Support

Office Hours

We are on

Company

Customer Service

Help

Your Score

- of - questions are answered correctly

Login to view answer sheet

FORGOT PASSWORD

SIGN UP

Email Verification

Digital Media

For Support

Office Hours

We are on

Company

Customer Service

Help