Q1. ______ is the main source income for media
Shows
Selling
None of these
Advertising
Q2. Which of the following is NOT a type of advertising?
Social Advertising
Local Advertising
Traditional Advertising
Digital Advertising
Q3. What does ROI stand for in advertising?
Rate of Interest
Return on Investment
Return on Influence
Revenue on Investment
Q4. Which advertising medium provides the most precise targeting options?
Television
Social Media
Radio
Print Media
Q5. In advertising, what does AIDA stand for?
Awareness, Interest, Desire, Action
Authority, Implementation, Development, Analysis
Acquisition, Innovation, Distribution, Assessment
Analysis, Ideation, Design, Application
Q6. Which advertising model charges based on the number of clicks?
CPL
CPA
CPM
CPC
Q7. What is the term for advertising that promotes a specific product or service?
Advocacy Advertising
Comparative Advertising
Institutional Advertising
Product Advertising
Q8. Which type of advertising focuses on influencing public opinion or social causes?
Comparative Advertising
Product Advertising
Advocacy Advertising
Political Advertising
Q9. Which platform is commonly used for display advertising?
LinkedIn
Google Ads
TikTok
Instagram
Q10. What is the term for advertising where brands compensate influencers to promote their products?
Affiliate Marketing
Guerrilla Marketing
Influencer Marketing
Viral Marketing
Q11. Advertising began with advent of
Printing
Industries
Literacy
All of these
Q12. What is the primary objective of brand advertising?
Increase website traffic
Build brand awareness
Generate leads
Drive immediate sales
Q13. What does CTR stand for in online advertising?
Click Through Rate
Cost to Rank
Customer Testimonials
Cost to Return
Q14. What is the term for advertising that promotes a specific product or service?
Product Advertising
Comparative Advertising
Institutional Advertising
Advocacy Advertising
Q15. What is the technique in which advertisers take a product and place it next to other things consumers have a tendency to feel positive about?
Postive psychology
None of these
Affective condition
Effective condition
Q16. The selection of the advertising medium will depend on
Target market
relative costs
the message to be conveyed
All of these
Q17. What are advertising campaigns based on ?
Research
Ideas
None of these
Whim of CEO
Q18. Father of advertising
David Oglivy Mackenzie
Rosser Reeves
Mary Lawrence
William Bernbach
Q19. What is the term for advertising that targets a specific geographic area?
Local Advertising
Global Advertising
National Advertising
Regional Advertising
Q20. Which advertising metric measures the cost of acquiring a new customer?
CPA
CPC
CTR
CPM
Q21. Which advertising technique uses humor to capture attention?
Rational Advertising
Fear-based Advertising
Emotional Advertising
Humorous Advertising
Q22. What is the term for advertising that appears before, during, or after online video content?
Pop-up Ad
Pre-roll Ad
Native Ad
Banner Ad
Q23. What is the term for advertising that encourages viewers to take immediate action?
Public Service Advertising
Brand Advertising
Product Advertising
Direct Response Advertising
Q24. Which of the following is an advertising technique?
All of these
Conflict
Fear
Bandwagon
Q25. What was the cost of the most expensive advertising campaign?
$34 million
$33 million
$2 million
$10 million
Q26. What time are watches set to in most advertisements?
0.42361111111111
0.42430555555556
0.46597222222222
0.50833333333333
Q27. Which of the following is an example of native advertising?
Email Marketing
Pop-up ad
Sponsored content
Banner ad
Q28. Modern advertising began in
None of these
17th and 18th century
15th and 16th century
16th and 17th century
Q29. Which of the following is a disadvantage of outdoor advertising?
Limited reach
Difficulty in tracking ROI
High cost
Lack of creativity