Q1. What is the term for advertising that targets a specific geographic area?
Local Advertising
National Advertising
Regional Advertising
Global Advertising
Q2. Which advertising medium provides the most precise targeting options?
Television
Print Media
Social Media
Radio
Q3. Which of the following is an example of native advertising?
Pop-up ad
Banner ad
Sponsored content
Email Marketing
Q4. Which advertising metric measures the cost of acquiring a new customer?
CPA
CPC
CPM
CTR
Q5. What does CTR stand for in online advertising?
Customer Testimonials
Click Through Rate
Cost to Rank
Cost to Return
Q6. Which type of advertising focuses on influencing public opinion or social causes?
Comparative Advertising
Product Advertising
Political Advertising
Advocacy Advertising
Q7. Which of the following is a disadvantage of outdoor advertising?
High cost
Difficulty in tracking ROI
Lack of creativity
Limited reach
Q8. What was the cost of the most expensive advertising campaign?
$10 million
$33 million
$34 million
$2 million
Q9. What is the term for advertising that promotes a specific product or service?
Advocacy Advertising
Institutional Advertising
Comparative Advertising
Product Advertising
Q10. What are advertising campaigns based on ?
Ideas
Whim of CEO
None of these
Research
Q11. The selection of the advertising medium will depend on
Target market
the message to be conveyed
All of these
relative costs
Q12. What does ROI stand for in advertising?
Revenue on Investment
Return on Influence
Return on Investment
Rate of Interest
Q13. ______ is the main source income for media
Advertising
Selling
Shows
None of these
Q14. What is the technique in which advertisers take a product and place it next to other things consumers have a tendency to feel positive about?
Postive psychology
None of these
Effective condition
Affective condition
Q15. What is the term for advertising that promotes a specific product or service?
Comparative Advertising
Product Advertising
Institutional Advertising
Advocacy Advertising
Q16. Which advertising technique uses humor to capture attention?
Humorous Advertising
Fear-based Advertising
Rational Advertising
Emotional Advertising
Q17. In advertising, what does AIDA stand for?
Authority, Implementation, Development, Analysis
Analysis, Ideation, Design, Application
Acquisition, Innovation, Distribution, Assessment
Awareness, Interest, Desire, Action
Q18. Which of the following is NOT a type of advertising?
Local Advertising
Digital Advertising
Social Advertising
Traditional Advertising
Q19. Which of the following is an advertising technique?
Bandwagon
All of these
Conflict
Fear
Q20. Which platform is commonly used for display advertising?
Instagram
LinkedIn
TikTok
Google Ads
Q21. Father of advertising
Mary Lawrence
William Bernbach
Rosser Reeves
David Oglivy Mackenzie
Q22. Advertising began with advent of
All of these
Industries
Literacy
Printing
Q23. What is the term for advertising that encourages viewers to take immediate action?
Direct Response Advertising
Brand Advertising
Product Advertising
Public Service Advertising
Q24. Which advertising model charges based on the number of clicks?
CPA
CPL
CPM
CPC
Q25. What is the primary objective of brand advertising?
Drive immediate sales
Build brand awareness
Generate leads
Increase website traffic
Q26. What is the term for advertising where brands compensate influencers to promote their products?
Guerrilla Marketing
Affiliate Marketing
Viral Marketing
Influencer Marketing
Q27. What is the term for advertising that appears before, during, or after online video content?
Native Ad
Pop-up Ad
Pre-roll Ad
Banner Ad
Q28. Modern advertising began in
16th and 17th century
15th and 16th century
None of these
17th and 18th century
Q29. What time are watches set to in most advertisements?
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