Q1. Modern advertising began in
16th and 17th century
15th and 16th century
None of these
17th and 18th century
Q2. Father of advertising
Mary Lawrence
William Bernbach
Rosser Reeves
David Oglivy Mackenzie
Q3. What is the term for advertising that targets a specific geographic area?
National Advertising
Global Advertising
Local Advertising
Regional Advertising
Q4. What is the term for advertising that promotes a specific product or service?
Comparative Advertising
Advocacy Advertising
Institutional Advertising
Product Advertising
Q5. Advertising began with advent of
Industries
All of these
Printing
Literacy
Q6. What does ROI stand for in advertising?
Return on Investment
Return on Influence
Revenue on Investment
Rate of Interest
Q7. What is the term for advertising that promotes a specific product or service?
Advocacy Advertising
Comparative Advertising
Institutional Advertising
Product Advertising
Q8. What is the term for advertising that appears before, during, or after online video content?
Native Ad
Pop-up Ad
Pre-roll Ad
Banner Ad
Q9. Which advertising medium provides the most precise targeting options?
Radio
Social Media
Print Media
Television
Q10. Which of the following is a disadvantage of outdoor advertising?
High cost
Limited reach
Lack of creativity
Difficulty in tracking ROI
Q11. Which advertising technique uses humor to capture attention?
Fear-based Advertising
Emotional Advertising
Rational Advertising
Humorous Advertising
Q12. In advertising, what does AIDA stand for?
Acquisition, Innovation, Distribution, Assessment
Awareness, Interest, Desire, Action
Analysis, Ideation, Design, Application
Authority, Implementation, Development, Analysis
Q13. ______ is the main source income for media
Selling
Advertising
None of these
Shows
Q14. What was the cost of the most expensive advertising campaign?
$34 million
$2 million
$10 million
$33 million
Q15. What is the technique in which advertisers take a product and place it next to other things consumers have a tendency to feel positive about?
Affective condition
Postive psychology
Effective condition
None of these
Q16. Which of the following is an advertising technique?
Bandwagon
Fear
Conflict
All of these
Q17. Which of the following is NOT a type of advertising?
Digital Advertising
Social Advertising
Local Advertising
Traditional Advertising
Q18. What is the primary objective of brand advertising?
Increase website traffic
Drive immediate sales
Generate leads
Build brand awareness
Q19. Which type of advertising focuses on influencing public opinion or social causes?
Advocacy Advertising
Political Advertising
Comparative Advertising
Product Advertising
Q20. The selection of the advertising medium will depend on
Target market
relative costs
All of these
the message to be conveyed
Q21. Which advertising metric measures the cost of acquiring a new customer?
CPC
CPA
CTR
CPM
Q22. What does CTR stand for in online advertising?
Click Through Rate
Customer Testimonials
Cost to Rank
Cost to Return
Q23. What are advertising campaigns based on ?
Ideas
None of these
Research
Whim of CEO
Q24. Which platform is commonly used for display advertising?
Google Ads
LinkedIn
TikTok
Instagram
Q25. Which advertising model charges based on the number of clicks?
CPM
CPC
CPA
CPL
Q26. Which of the following is an example of native advertising?
Banner ad
Pop-up ad
Sponsored content
Email Marketing
Q27. What is the term for advertising where brands compensate influencers to promote their products?
Viral Marketing
Guerrilla Marketing
Affiliate Marketing
Influencer Marketing
Q28. What time are watches set to in most advertisements?
0.46597222222222
0.42361111111111
0.50833333333333
0.42430555555556
Q29. What is the term for advertising that encourages viewers to take immediate action?
Brand Advertising
Direct Response Advertising
Public Service Advertising
Product Advertising