Q1. What time are watches set to in most advertisements?
0.46597222222222
0.50833333333333
0.42361111111111
0.42430555555556
Q2. What is the term for advertising that targets a specific geographic area?
Global Advertising
Local Advertising
Regional Advertising
National Advertising
Q3. Which of the following is a disadvantage of outdoor advertising?
Lack of creativity
Limited reach
High cost
Difficulty in tracking ROI
Q4. What is the technique in which advertisers take a product and place it next to other things consumers have a tendency to feel positive about?
Effective condition
Postive psychology
None of these
Affective condition
Q5. Advertising began with advent of
Industries
Literacy
Printing
All of these
Q6. Which of the following is an advertising technique?
Fear
Bandwagon
Conflict
All of these
Q7. What is the term for advertising that encourages viewers to take immediate action?
Product Advertising
Direct Response Advertising
Brand Advertising
Public Service Advertising
Q8. The selection of the advertising medium will depend on
Target market
the message to be conveyed
relative costs
All of these
Q9. What is the term for advertising that appears before, during, or after online video content?
Banner Ad
Pre-roll Ad
Pop-up Ad
Native Ad
Q10. Which advertising metric measures the cost of acquiring a new customer?
CPM
CTR
CPA
CPC
Q11. ______ is the main source income for media
Selling
None of these
Advertising
Shows
Q12. In advertising, what does AIDA stand for?
Analysis, Ideation, Design, Application
Awareness, Interest, Desire, Action
Acquisition, Innovation, Distribution, Assessment
Authority, Implementation, Development, Analysis
Q13. What does CTR stand for in online advertising?
Click Through Rate
Cost to Rank
Cost to Return
Customer Testimonials
Q14. What is the primary objective of brand advertising?
Build brand awareness
Drive immediate sales
Increase website traffic
Generate leads
Q15. What is the term for advertising that promotes a specific product or service?
Advocacy Advertising
Comparative Advertising
Product Advertising
Institutional Advertising
Q16. Father of advertising
Rosser Reeves
William Bernbach
Mary Lawrence
David Oglivy Mackenzie
Q17. What does ROI stand for in advertising?
Rate of Interest
Revenue on Investment
Return on Investment
Return on Influence
Q18. Which advertising medium provides the most precise targeting options?
Social Media
Radio
Television
Print Media
Q19. Modern advertising began in
17th and 18th century
16th and 17th century
15th and 16th century
None of these
Q20. Which advertising technique uses humor to capture attention?
Emotional Advertising
Fear-based Advertising
Humorous Advertising
Rational Advertising
Q21. What was the cost of the most expensive advertising campaign?
$10 million
$34 million
$2 million
$33 million
Q22. Which of the following is NOT a type of advertising?
Local Advertising
Digital Advertising
Social Advertising
Traditional Advertising
Q23. Which platform is commonly used for display advertising?
Google Ads
Instagram
LinkedIn
TikTok
Q24. What are advertising campaigns based on ?
Ideas
None of these
Research
Whim of CEO
Q25. Which of the following is an example of native advertising?
Email Marketing
Sponsored content
Pop-up ad
Banner ad
Q26. What is the term for advertising where brands compensate influencers to promote their products?
Guerrilla Marketing
Affiliate Marketing
Influencer Marketing
Viral Marketing
Q27. Which type of advertising focuses on influencing public opinion or social causes?
Advocacy Advertising
Comparative Advertising
Product Advertising
Political Advertising
Q28. Which advertising model charges based on the number of clicks?
CPM
CPA
CPL
CPC
Q29. What is the term for advertising that promotes a specific product or service?
Institutional Advertising
Product Advertising
Advocacy Advertising
Comparative Advertising