Q1. Modern advertising began in
None of these
15th and 16th century
16th and 17th century
17th and 18th century
Q2. Which platform is commonly used for display advertising?
LinkedIn
Google Ads
Instagram
TikTok
Q3. Father of advertising
Rosser Reeves
David Oglivy Mackenzie
William Bernbach
Mary Lawrence
Q4. The selection of the advertising medium will depend on
the message to be conveyed
Target market
relative costs
All of these
Q5. Which advertising metric measures the cost of acquiring a new customer?
CTR
CPA
CPM
CPC
Q6. Which type of advertising focuses on influencing public opinion or social causes?
Product Advertising
Advocacy Advertising
Comparative Advertising
Political Advertising
Q7. Advertising began with advent of
Literacy
Industries
Printing
All of these
Q8. ______ is the main source income for media
Shows
None of these
Advertising
Selling
Q9. Which advertising model charges based on the number of clicks?
CPM
CPL
CPC
CPA
Q10. Which advertising technique uses humor to capture attention?
Rational Advertising
Humorous Advertising
Fear-based Advertising
Emotional Advertising
Q11. Which of the following is NOT a type of advertising?
Local Advertising
Traditional Advertising
Digital Advertising
Social Advertising
Q12. What is the primary objective of brand advertising?
Increase website traffic
Drive immediate sales
Generate leads
Build brand awareness
Q13. In advertising, what does AIDA stand for?
Acquisition, Innovation, Distribution, Assessment
Analysis, Ideation, Design, Application
Authority, Implementation, Development, Analysis
Awareness, Interest, Desire, Action
Q14. What is the technique in which advertisers take a product and place it next to other things consumers have a tendency to feel positive about?
Postive psychology
Affective condition
None of these
Effective condition
Q15. What does ROI stand for in advertising?
Return on Investment
Rate of Interest
Revenue on Investment
Return on Influence
Q16. What does CTR stand for in online advertising?
Cost to Rank
Click Through Rate
Cost to Return
Customer Testimonials
Q17. Which of the following is a disadvantage of outdoor advertising?
Lack of creativity
Difficulty in tracking ROI
Limited reach
High cost
Q18. What is the term for advertising that promotes a specific product or service?
Comparative Advertising
Advocacy Advertising
Institutional Advertising
Product Advertising
Q19. Which advertising medium provides the most precise targeting options?
Print Media
Social Media
Radio
Television
Q20. What is the term for advertising where brands compensate influencers to promote their products?
Affiliate Marketing
Viral Marketing
Guerrilla Marketing
Influencer Marketing
Q21. Which of the following is an example of native advertising?
Banner ad
Sponsored content
Email Marketing
Pop-up ad
Q22. What time are watches set to in most advertisements?
0.46597222222222
0.42361111111111
0.50833333333333
0.42430555555556
Q23. What is the term for advertising that appears before, during, or after online video content?
Pre-roll Ad
Pop-up Ad
Native Ad
Banner Ad
Q24. What is the term for advertising that encourages viewers to take immediate action?
Direct Response Advertising
Product Advertising
Public Service Advertising
Brand Advertising
Q25. What is the term for advertising that promotes a specific product or service?
Institutional Advertising
Advocacy Advertising
Comparative Advertising
Product Advertising
Q26. What was the cost of the most expensive advertising campaign?
$34 million
$2 million
$33 million
$10 million
Q27. What is the term for advertising that targets a specific geographic area?
Local Advertising
Global Advertising
National Advertising
Regional Advertising
Q28. Which of the following is an advertising technique?
All of these
Fear
Conflict
Bandwagon
Q29. What are advertising campaigns based on ?
Ideas
Research
None of these
Whim of CEO