This course will teach you how to use the internet to market products or services. You will learn about different digital marketing techniques such as SEO, PPC, social media, email, content, and mobile marketing. You will also learn how to analyze your marketing campaigns and improve your marketing strategies to reach your business goals.
Throughout the course, you will work on practical projects such as creating a digital marketing plan, researching keywords, developing social media campaigns, and analyzing website data. You will also learn about important ethical and legal considerations when it comes to digital marketing, such as data privacy and consumer protection laws.
Learning Outcomes:
By the end of the course, you will be able to:
Understand how digital marketing works and the different techniques used in digital marketing.
Create and run digital marketing campaigns using various tools and methods.
Analyze your marketing campaigns using data and make improvements to reach your business goals.
Develop a comprehensive digital marketing plan that uses different techniques to achieve your marketing objectives.
Understand the importance of ethical and legal considerations in digital marketing.
| Duration | |
| Maximum Duration | 1 Year |
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