What you'll get

  • Govt. Verified Certification
  • Job Credibility
  • Certification Valid for Life
  • Lifetime Access To E-learning

Description

Course content

Total: 94 lectures
  • Getting Started: SEO Basics
  • Introducing SEO
  • Improving your rank on all search engines
  • Exploring the changing nature of search engines
  • Understanding a search engine's inner working
  • Exploring on-page search ranking factors
  • Understanding off-page ranking factors
  • Converting visitors to customers: the third spoke of SEO
  • Customizing WordPress Settings for SEO
  • Setting goals for your business and website and getting inspiration
  • Knowing what WordPress already does for your SEO
  • Understanding what WordPress doesn't do for your SEO
  • Researching and Working with Keywords
  • Building your site's foundation with keyword research
  • Understanding relevance and the effect of short-tail and long tail keywords
  • Developing a powerful long tail search strategy
  • Researching keyword search volume with online keyword tools
  • Identifying and developing your keywords
  • Gathering keywords: Thinking about your customer's (imperfect) intent
  • Tuning and honing your keyword list
  • Finding new keywords
  • Understanding Technical Optimization
  • Choosing a keyword-rich domain name
  • Creating an effective permalink structure
  • Optimizing your Page/Post titles and title tags
  • A dying HTML element: meta keyword tags
  • Optimizing your body content
  • Optimizing heading tags
  • Improving rankings with optimized images
  • The ultimate WordPress robots.txt file
  • Optimizing with the XML Sitemaps plugin for WordPress
  • SEO power tool: Google Webmaster Central
  • Creating Optimized and Engaging Content
  • Engaging visitors with your content
  • Writing effective titles and headlines
  • Using WordPress tags
  • Creating keyword-rich content
  • Avoiding automated content plugins
  • Writing for your audience
  • Writing to get results
  • Developing your writing style
  • Structuring your content using taxonomy and hierarchy
  • Hiring a writer
  • Link Building
  • Understanding the importance of backlinks
  • Authority links: what they are and why you want them
  • Link anchor text
  • Site-wide links and footer links
  • Repetitive links from common IP addresses
  • How to measure your inbound links
  • Getting links through link directories
  • Building links with super directories: Yahoo! directory and DMOZ
  • Building links with article submission sites and directories
  • Link building by commenting on blogs and forums
  • Building links through direct link requests
  • Building links by creating link bait
  • Using Social Media
  • What is a search engine?
  • Going viral with social media
  • Using LinkedIn to promote your business or website
  • Microblogging with Twitter for business
  • Using social bookmarking sites to promote your business
  • Leveraging Facebook for a business or blog
  • Building a Facebook landing page
  • Automating Facebook updates with FacePress II
  • Going viral with the Share on Facebook plugin (and several others)
  • Automating twitter posts with Tweet This
  • Promoting your business or blog with YouTube
  • Avoiding the Black Hat Techniques
  • Typical black hat techniques
  • Google Webmaster Guidelines
  • Diagnosing a Google ranking ban, penalty, or filter
  • Clearing a Google penalty
  • Avoiding black hat techniques and purveyors who promote them
  • Avoiding SEO Mistakes
  • Pursuing the wrong keywords
  • Poor internal anchor text
  • Flash, JavaScript, image links, and other non-readable content
  • Poor site architecture
  • Over-optimizing to improve ranking
  • Jumping the gun
  • Using free hosted domains
  • Forgetting verification tools
  • Ignoring local directory listings
  • Paying for clicks when you rank organically
  • Leaving stray pages in Google's index
  • Failing to produce fresh new content
  • Testing Your Site and Monitoring Your Progress
  • Google Analytics
  • Google Webmaster Tools
  • Checking your website's code with an HTML Validator
  • Checking your inbound link count with Yahoo! Site Explorer
  • Monitoring ranking positions and movement with Rank Tracker
  • Monitoring backlinks with majestic SEO

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