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What you'll get

  • Job Credibility
  • Certification Valid for Life
  • On-demand video*
  • E-Book
  • Self-Paced Learning
  • Certificate of Completion

Exam details

  • Mode of Exam : Online
  • Duration : 1 Hour
  • Multiple Choice Questions are asked
  • No. of Questions are asked : 50
  • Passing Marks : 25 (50%)
  • There is no negative marking

Ever thought of improving the ranking of your website on search engines like Google? Then this is the course for you where you learn all the best and updated practices to help your website receive higher ranking in the search engines.

In this course you will learn about the basics of SEO, how to improve your rank on all the search engines,  understanding the working of search engines, how to convert visitors to customers, knowing what WordPress already does for your SEO, understanding what WordPress doesn't do for your SEO, developing a powerful long tail search strategy, gather all the keywords,  identify and develop all the keywords,  finding new keywords, to understand all the technical Optimization, to choose a keyword rich domain name, how to optimize heading tags and many other main topics like:

  • Optimized and Engaging content.
  • Building Links
  • Social Media
  • Avoiding Black Hat techniques
  • Avoiding SEO mistakes
  • Google Analytics

You are going to learn these and more topics in detail.

For taking this course no prior knowledge of SEO or Digital Marketing is required as this course is created in such a way that it will cover everything from beginning to the end in detail but you should have an existing website or plans to build a website for introducing these SEO techniques.

This course is created for anyone with a website that wants to rank better in google search results, students who are interested or pursuing their Computer Science course. Bloggers, Online Marketers, Web Designers, Web Developers, Social Media Influencers or anyone who wants to improve their digital marketing with a higher ranked course can take this course.

You might ask yourself why you should enroll in this course. So, to answer that this course is very actionable and will be helpful when you struggle with your website. There are also given steps to improve the ranking. This course will help you implement all the strategies that you need to get a higher ranking. It will enable you to come up with better SEO content and keyword research and thus making your website reach the top ranks.

It will help you to increase your website visitors, engagement of your websites and thus you can establish the brand influence and your business will flourish with new customers.

It is designed in such a fashion that it will provide you with real life examples and step wise guidance which will help you get the right results. Moreover, you will master this course in a concise span of time and get many job opportunities which will make your future more secure.

So, take this course and start mastering WordPress SEO.

Course Content

Total: 94 lectures
  • Getting Started: SEO Basics
  • Introducing SEO
  • Improving your rank on all search engines
  • Exploring the changing nature of search engines
  • Understanding a search engine's inner working
  • Exploring on-page search ranking factors
  • Understanding off-page ranking factors
  • Converting visitors to customers: the third spoke of SEO
  • Customizing WordPress Settings for SEO
  • Setting goals for your business and website and getting inspiration
  • Knowing what WordPress already does for your SEO
  • Understanding what WordPress doesn't do for your SEO
  • Researching and Working with Keywords
  • Building your site's foundation with keyword research
  • Understanding relevance and the effect of short-tail and long tail keywords
  • Developing a powerful long tail search strategy
  • Researching keyword search volume with online keyword tools
  • Identifying and developing your keywords
  • Gathering keywords: Thinking about your customer's (imperfect) intent
  • Tuning and honing your keyword list
  • Finding new keywords
  • Understanding Technical Optimization
  • Choosing a keyword-rich domain name
  • Creating an effective permalink structure
  • Optimizing your Page/Post titles and title tags
  • A dying HTML element: meta keyword tags
  • Optimizing your body content
  • Optimizing heading tags
  • Improving rankings with optimized images
  • The ultimate WordPress robots.txt file
  • Optimizing with the XML Sitemaps plugin for WordPress
  • SEO power tool: Google Webmaster Central
  • Creating Optimized and Engaging Content
  • Engaging visitors with your content
  • Writing effective titles and headlines
  • Using WordPress tags
  • Creating keyword-rich content
  • Avoiding automated content plugins
  • Writing for your audience
  • Writing to get results
  • Developing your writing style
  • Structuring your content using taxonomy and hierarchy
  • Hiring a writer
  • Link Building
  • Understanding the importance of backlinks
  • Authority links: what they are and why you want them
  • Link anchor text
  • Site-wide links and footer links
  • Repetitive links from common IP addresses
  • How to measure your inbound links
  • Getting links through link directories
  • Building links with super directories: Yahoo! directory and DMOZ
  • Building links with article submission sites and directories
  • Link building by commenting on blogs and forums
  • Building links through direct link requests
  • Building links by creating link bait
  • Using Social Media
  • What is a search engine?
  • Going viral with social media
  • Using LinkedIn to promote your business or website
  • Microblogging with Twitter for business
  • Using social bookmarking sites to promote your business
  • Leveraging Facebook for a business or blog
  • Building a Facebook landing page
  • Automating Facebook updates with FacePress II
  • Going viral with the Share on Facebook plugin (and several others)
  • Automating twitter posts with Tweet This
  • Promoting your business or blog with YouTube
  • Avoiding the Black Hat Techniques
  • Typical black hat techniques
  • Google Webmaster Guidelines
  • Diagnosing a Google ranking ban, penalty, or filter
  • Clearing a Google penalty
  • Avoiding black hat techniques and purveyors who promote them
  • Avoiding SEO Mistakes
  • Pursuing the wrong keywords
  • Poor internal anchor text
  • Flash, JavaScript, image links, and other non-readable content
  • Poor site architecture
  • Over-optimizing to improve ranking
  • Jumping the gun
  • Using free hosted domains
  • Forgetting verification tools
  • Ignoring local directory listings
  • Paying for clicks when you rank organically
  • Leaving stray pages in Google's index
  • Failing to produce fresh new content
  • Testing Your Site and Monitoring Your Progress
  • Google Analytics
  • Google Webmaster Tools
  • Checking your website's code with an HTML Validator
  • Checking your inbound link count with Yahoo! Site Explorer
  • Monitoring ranking positions and movement with Rank Tracker
  • Monitoring backlinks with majestic SEO


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