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This course will teach you how to use the internet to market products or services. You will learn about different digital marketing techniques such as SEO, PPC, social media, email, content, and mobile marketing. You will also learn how to analyze your marketing campaigns and improve your marketing strategies to reach your business goals.

Throughout the course, you will work on practical projects such as creating a digital marketing plan, researching keywords, developing social media campaigns, and analyzing website data. You will also learn about important ethical and legal considerations when it comes to digital marketing, such as data privacy and consumer protection laws.

Learning Outcomes:

By the end of the course, you will be able to:

  • Understand how digital marketing works and the different techniques used in digital marketing.

  • Create and run digital marketing campaigns using various tools and methods.

  • Analyze your marketing campaigns using data and make improvements to reach your business goals.

  • Develop a comprehensive digital marketing plan that uses different techniques to achieve your marketing objectives.

  • Understand the importance of ethical and legal considerations in digital marketing.

Course Content

Total: 220 lectures
  • Getting Started
  • 4 Free Digital Marketing Tools
  • Resources
  • Introduction To Market Research
  • Find Right Audience with 3 Simple Questions
  • Get Responses to your survey
  • Analyse your survey results
  • Get valuable feedback
  • Why Use Wordpress vs. Wix, Weebly etc?
  • vs.
  • Make a website in 10 Mins
  • Set Up Your Business Email in 5 Mins
  • Add Your Domain Email to Gmail
  • Activate Your Free SSL Certificate in 1 Click
  • Verify WHOIS Information [IMPORTANT]
  • Market Your Business with Email
  • Create a Mailchimp Account for FREE
  • Add Opt-Ins & Pop Ups to Your Website for Free
  • Write Email Subject Lines That Get Opened
  • Create a Email Campaign with Mailchimp
  • Email Marketing Analytics
  • Write Faster with Artificial Intelligence
  • What is Copywiting?
  • The “AIDA” Formula
  • 11 Tips for Writing Magnetic Headlines
  • Flip Features Into Benefits
  • 5 Tips to Create an Irresistible Call to Action (CTA)
  • Write Like Your Customers Talk
  • Introduction To SEO
  • An Overview of SEO
  • 5 SEO Metrics to Measure SEO Performance
  • How to SEO Optimise Your Homepage
  • Add Your Website to Google Search Console
  • Improve Website Performance & Speed
  • Take the Google Mobile Friendly Test
  • Do Keyword Research: Steps & Strategy
  • Quickly Brainstorm 1000's of Keyword Ideas
  • Narrow Down Your Keyword List (Updated)
  • Assess Keyword Competition & Choose Target Keywords
  • Write Title Tags Search Engines Love
  • Skyrocket Clickthrough Rate with Meta Descriptions
  • Appear in the Google Image Search Results
  • Copy Optimization: Headings Tags, Outgoing & Internal Links etc
  • The Types of Backlinks That Really Matter and How to Get Them
  • How to Maximise Links for Your SEO Campaigns
  • Create Content That Generates Links & Social Shares on Autopilot
  • Leverage Authority Websites and Top of the Search Results
  • The Poster Boy Formula - Build Traffic, Backlinks & Valuable Relationships
  • Student Q&A #1
  • Student Q&A #2
  • Local SEO: How to Rank Your Local Business in Google
  • YouTube Marketing Overview
  • Create a YouTube Channel (Personal or Brand)
  • How to Increase YouTube Subscribers by 400%
  • YouTube Marketing - 3 Simple Strategies
  • How To Record and Edit Your First YouTube Video
  • How to Find Video Ideas with Competitor Analysis
  • Find Video Ideas With Keyword Research
  • Rank Videos Higher With YouTube SEO
  • Add Custom Thumbnails To Get More Views
  • Make Eye-Catching Thumbnails for FREE
  • Make a YouTube Banner for Free
  • Add YouTube Cards To Get More Views
  • Add YouTube End Screens to Get More Views
  • Use YouTube Comments to Get More Views
  • Monetize Your YouTube Channel
  • Use YouTube Analytics to Get More Views
  • Market Your Business on Facebook?
  • Facebook Page Setup
  • Facebook Icon & Cover Image
  • Facebook - What to Post?
  • 8 Tactics To Get Your First Page Likes
  • Secret Way to Boost Page Likes
  • Facebook Competitions / Contests
  • Facebook Groups
  • Facebook Live
  • Manage Multiple Facebook Pages
  • Facebook Comments & Reviews
  • Update: Facebook Reviews are Now Recommendations
  • Facebook Insights
  • Twitter Marketing - What You Will Learn?
  • Twitter Profile Setup
  • Twitter Accounts to Follow
  • Twitter Profile Optimisation
  • Twitter Features
  • Twitter - What to Post?
  • Twitter Followers
  • Twitter Hashtags
  • Twitter Polls
  • Pinned Tweets
  • Twitter Customer Acquisition
  • Twitter @Mention Influencers
  • Twitter on Your Website
  • Twitter Analytics
  • Why Market Your Business on Quora?
  • Quora Marketing Strategy
  • Quora Account Setup
  • Quora Account Optimisation
  • Build a List of Questions to Answer
  • Format Your Answers for Maximum Clicks
  • Quora Promotion
  • Find Blog Post Ideas with Quora
  • Quora Business Page Setup
  • Quora Analytics
  • Why Market Your Business with Google Ads?
  • How Google Ads Works
  • Analyze Your PPC Competition
  • Google Ads Account Setup
  • Select the Right Campaign Type
  • Target Your Audience
  • Determine Bids & Budgets
  • Advanced Campaign Settings
  • Choose Profitable Keywords
  • Write Ads That Grab Attention
  • Introduction
  • Google Analytics Glossary - Top 50 Terms
  • Google Analytics Overview
  • Google Analytics Demo Account
  • How to Set Up Google Analytics & Install the Tracking Code On Your Website
  • Update: How to Setup & Install Google Analytics 4 + Workaround
  • How Google Analytics Works
  • How to Add Backup Views
  • How to Add Filters to Reporting Views
  • How to Set Up Goals in Google Analytics
  • How to Set Up Ecommerce Tracking in Google Analytics
  • Main Tools for Analysis
  • How to Analyse Real Time Reports
  • How to Analyze Audience Reports
  • How to Analyze Acquisition Reports
  • How to Analyze Behaviour Reports
  • How to Analyse with Segments
  • How to Track Marketing Campaigns with Campaign Tagging
  • Campaign Tagging Example
  • How to Use Benchmarking Reports to Grow a Business
  • How to Set Up Custom Dashboards for In-Depth Analysis
  • How to Set Up Event Tracking in Google Analytics
  • Goal Value: Rule of Thumb for Assigning Dollar Amounts
  • How to Set Up Custom Alerts For Traffic Spikes/Drops
  • How to Remove Spam Traffic from Google Analytics
  • Use Machine Learning to Understand Your Data (Analytics Intelligence)
  • How to Manage Multiple Google Analytics Accounts
  • How to Link Google Adwords to Google Analytics
  • Instagram Business Account Setup
  • Follow These Instagram Accounts
  • Instagram Profile Image
  • Instagram Bio
  • Instagram Content Creation
  • Instagram Reposting
  • Instagram Followers Hack
  • Instagram Hashtags
  • Instagram Stories
  • Instagram @Mention Influencers
  • Instagram Spam
  • Instagram Analytics
  • Shopping on Instagram (New Feature)
  • Why Market Your Business on Pinterest?
  • Pinterest Account Setup
  • Pinterest Accounts to Follow
  • Pinterest Account Optimisation
  • Pinterest Account Verification
  • Pinterest Boards
  • Pinterest Followers
  • Pinterest Chrome Extension (Free)
  • Pinterest Graphics
  • Linkedin Account Setup & Optimisation
  • Linkedin Connections Hack
  • Linkedin InMail Hack
  • Linkedin Viral Posts
  • Linkedin Blog Traffic
  • Linkedin Groups
  • Linkedin Company Page Setup
  • Linkedin Ad Credits ($50 Free)
  • 7 Keys to Facebook Advertising Success
  • Facebook Success Stories
  • How to Set Up An Advertising Account
  • Boost Posts vs. Ads Create Tool vs. Power Editor - Updated
  • Key Ad Policies (Facebook & Instagram)
  • Facebook Ad Structure
  • Create Your First Ad - Choose a Campaign Objective
  • Targeting by Location & Demographics
  • Targeting By Interests
  • Targeting By Behaviours & Connection
  • Ad Placements
  • Budgets
  • Ad Creative
  • Tips to Write a Winning Ad
  • Place Ad Order
  • Key Advertising Terms
  • Ad Reporting
  • How to View Your Billing Summary
  • Facebook Pixel
  • How to Install the Facebook Pixel for Apps
  • Website Custom Audiences
  • Email List Custom Audience
  • Page Engagement Custom Audiences
  • Video Views Custom Audience
  • Lookalike Audiences
  • Page Likes With Custom Audiences
  • Video Ads
  • Lead Ads
  • Instagram Ads
  • Dynamic Ads For Ecommerce
  • Collection Ads for Ecommerce
  • Canvas Ads
  • Offer Claim Ads
  • Local Awareness Ads - Updated
  • Event Response Ads
  • Power Editor
  • Easy Split Testing with Power Editor
  • Bulk Manage with Power Editor
  • Business Manager
  • Solved: Do I need to use Business Manager?
  • Business Manager - Roles & Permissions
  • Custom Conversions and Standard Events
  • Facebook Marketing Partners (FMP's)
  • How to Start a Facebook Ads Business
  • App Store Market Research
  • 43 Ways To Promote Your App
  • Facebook Ads : App Install & Enggagement Ads
  • Google Ads : App Install & Engagement Ads
1 Year


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