Benefits of Certification

  • Government Certification
  • Job Credibility
  • Certification Valid for Life
  • Lifelong E-Learning Access

Description

The abilities of digital marketing are considered a prerequisite for advanced experts as well as for anybody working in a business environment revolving around social media and digital platforms that has an online nearness. It incorporates high-ranking business visionaries, project chiefs, advertising gurus, and all sorts of solopreneurs and entrepreneurs.

If you are interested in digital marketing and for the same, if you surf Google for the ‘Digital Marketing Course', you'll discover a ton of courses covering diverse disciplines. For instance, some courses direct their sole attention just on SEO or internet-based life showcasing, yet that does not give you a total image of all advanced things going around in the field of digital marketing. Our objective with this course is to exhibit all those courses that are finished and spread a wide scope of digital marketing ideas and not only concentrate on one zone.

With our complete digital marketing course, you will bring an increment to your digital conversion rate by building propelled and attractive landing web pages, compose incredible copies with skills like copywriting and sell more. You will also be able to gain amazingly latest and modern-day information on digital marketing systems to use in any online stage to get results. We will also teach you to grow your deals by doing fruitful email marketing, adhering to bit by bit directions to get results, inject steady traffic into your site and business with SEO, rank in the main page of Google and other web indexes, and many other things with our professional course.

Become an ace of web-based social networking promoting and develop your business on social media sites like Facebook and Instagram and carry enormous traffic to your site, get more positive and happy clients by doing effective notice strategies and techniques on various web platforms. You will also learn how to bring back the aspirational customers who visited your webpage in the past by professional retargeting, how to fix your business issues before they even happen by utilizing Google examination, to maintain a strategic distance from costly issues in your business.

Digital marketing is not just a professional skill anymore but has become a basic need because everything revolves around the digital world now. Enroll in our course and give yourself a great and complete start in the digital world.

Let's understand the career options in digital marketing and how one can start a career in digital marketing before we go in deep. Let's first understand

What is Digital Marketing?

Digital marketing is a way of marketing your brand, business, and websites by marketing through digital platforms like Search Engines, Internet Social Media, Blogs, Video Channels Such as Youtube, Vimeo, etc. This is the fastest-growing type of marketing because of its reach, cost-effectiveness, and precision. It is rapidly displacing all other marketing platforms. In fact, it will soon be the major mode of communication.

Digital marketing is the selling of items or services to consumers using digital means. Brands were once promoted as well, but the means and materials available were limited. The conventions and rules have shifted with the introduction of digital media.

Scope of Digital Marketing

According to statistics, approximately 60% of the world's population now uses the Internet. It was 40% only two years ago. You can imagine how quickly people now are turning to the Internet for nearly everything. Everything has gone digital, from purchasing foods and vegetables to booking cabs to leasing furniture to people becoming viral influencers. A company without a digital presence is doomed to fail.

India is one of the most active digital markets in the world. The country is home to one of the world's largest populations of internet users. India will have almost 974.86 million internet users by 2025. Given the country's double-digit growth, it's only natural that digital marketing will have a lot of potentials.

The digital marketing industry is worth $68 billion. It is also increasing at a 40% annual rate. Job positions and opportunities will undoubtedly expand as the number of internet users and enterprises adopting digital marketing grows.

Furthermore, since the Covid-19 crisis, digital marketing has been widely used by businesses of all sizes. This is because it has been shown to be one of the most successful ways to execute marketing campaigns. Even while their target consumers are stranded at home.

Jobs in Digital Marketing

There are numerous employment prospects in the digital marketing business. The beautiful thing about these occupations is that they span a wide range of talents and skills. This allows you to pick from a wide range of options.

There are many fields where you can get jobs in digital marketing. Only one needs to have expertise in one of these aspects such as technology, social media, marketing, financing, and business development and copy, design are all parts of digital marketing. These aspects will also grow in the future and also increase the growth of digital marketing and as a result, there will be a variety of jobs available in these sectors or sub-sectors, and by this students can make their career long-lasting.

Some Job titles are:

  • Search Engine Marketing
  • Pay-Per-Click specialist
  • Website developer
  • Social Media Marketing
  • Social Media Optimizer
  • Content Writer
  • Content Manager
  • Graphics Designer
  • UI/UX designer
  • Digital Marketing Analyst

Influencer, etc. As you can see, there is no shortage of job options in this field.

How to start a career in Digital Marketing

Digital marketing may seem like a difficult undertaking for individuals who have no previous knowledge of it. Also, it can be a tough topic to learn about in an educational setting such as a school or university, especially given how fast-paced the sector is.

Formal education is always a plus point. More and more universities have begun to offer multiple bachelor's and master's courses on digital marketing. There are also various places online that students can get certified short courses on digital marketing. Getting a degree is somewhat of a conventional route in this industry as 40% of people working in marketing do not hold a degree in it (Rand Fishkin's recent survey). Most employers regard knowledge, talent, and a desire to learn far more than academic credentials.

Experience remains paramount. Working alongside getting educated through courses enables you to get a more hands-on experience. This makes you more attractive to employers. So applying for freelance gigs and internships becomes the most important step. These will lay a foundation for your practical learning as most of the skill-based application and learning will happen on the job.

Once you've obtained some experience, you should start building your portfolio. This will help to improve your digital presence. Try to create your own brand, if possible. This way, you'll be able to keep up with the most recent digital marketing trends.

A Success Story

Gurbaksh Chahal has a track record of building successful digital marketing businesses. At an early age, he founded his first company, ClickAgents. It was one of the first networks to focus on advertising success. He sold the company to ValueClick for $40 million a year and a half after launching it.

He then founded BlueLithium, a company that assisted businesses with data, optimization, and data analysis. This company could help businesses make the best advertising selections possible. Yahoo paid $300 million buying the company in 2007.

RadiumOne was Gurbaksh's third business venture. It's a programmable advertising technology that tracks user behavior through real-time interaction. His fourth venture was Gravity 4. It is the first marketing cloud platform. He used his innate intuition to pick the greatest ideas for turning into a business. He then pushed them forward with the help of digital marketing.

Digital marketing is quickly emerging as a promising business with plenty of new prospects and rapid career advancement. Start getting upskilled today if you want to be a part of the trendiest sector and develop with it in the following decade.

Syllabus

Duration
Maximum Duration 6 Months
Syllabus
Module 1 Search Engine Optimization, Webmaster Tool, Social Media Marketing, Social media Optimization, Google Adwords (PPC)
Module 2 Google Analytics in-depth, Affliate Marketing, E-mail Marketing, Mobile Marketing, Digital Marketing Strategy
Module 3 E-commerce Marketing, Infographics Content Marketing, Google Adsense, Search Engine Marketing, Keyword Research and analysis
Module 4 Google Algorithms - Panda & Panguin, Directory Submission on web Advanced Link Building and concept of Link Popularity, Posting on Forums, Blogs, Guestbooks and Free classifieds, Competitor Analysis
Module 5 Google sandbox Effect, Search Engine Spam, Optimizing For Google, Yahoo and Bing
Certification
Type Diploma

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